Permanent Lemon are developing a new beach essential... the Beach Chocolate.

lying prostrate in the sun gently absorbing the life giving rays - that is of course as long as you've got the right blocker - does the trick in a way nothing else quite manages.

But it's the add-ons of choice that make it unforgettable - the yoga, perhaps the occaisional swim, watching the bronzed surfers getting out of their wet suits like over-ripe bananas un-peeling - un-appealing?... well then, there's reading magazines, listening to the ipod - you have to find time to get through those 10,000 tunes - then there's nothing... just doing nothing - and nibbling: nibbling is as essential as the sun itself, but what? nibbling what?

You see up to now this important life-restoring part of the process has been left to chance. How could this be?

A good beach chocolate should be clean, healthy, mysterious, long lasting with great mouthfeel, like snogging Harrison Ford or Richard Gere or Brad Pitt - if that way inclined - or Cate Blanchet, Hally Berry or Nicole Kidman if the other appeals or the whole lot if you must, (we are an equal opportunities chocolate maker). So think long lasting mouthfeel. cool summer tastes, cassis, mint, and of course brandy, cream, strawberries, dry white wine, the lot, why not? your on the beach OK. just forget and eat. nibble, rub, sniff, simper, get the 'dirty dogs' right on the tip of the nose, peer curiously over the top of the rims check the flavours and indulge, if you eat enough you won't feel like dinner. What a diet. You know it makes sense.